Magic Leap
- Fall 2018
- Plantation, FL
- Emerging Technologies, Product Strategy
- **Details Covered Under NDA**
I worked with a team of seven to help Magic Leap, a leading mixed reality (MR) company, position the 'Magicverse' for the advent of widespread XR in the next couple decades. Worked with SVP of Creative Strategy and Senior Director of Distributed Services. See more at their website.
Part 1: Emerging Technologies
Help Magic Leap leverage emerging technologies to strategically position themselves for 2025
Approach
- Took a deep dive into a variety of subsystem technologies in verticals adjacent to Magic Leap's, including edge-computing, 5G, and IoT.
- Prototyped applications of Magic Leap's technology utilizing emerging technologies to provide a specific vision of what the Magicverse looks like.
- Created an implementation timeline to guide Magic Leap's investments, meet important milestones, and acheive long-term strategic goals.
Part 2: Product Strategy
Assess opportunity and deliver an exploratory analysis on the strategic positioning that Magic Leap should embark on with respect to the Magicverse
Approach
- Analyzed industry verticals by richness of ecosystem, economic factors, technological feasibility, and reflection on ML brand.
- Provided recommendations regarding partnership opportunities that open avenues for new growth and mitigate Magic Leap's weaknesses.
- Combined application prototypes, monetization strategies, target markets, and a roadmap into a comprehensive strategy for the Magicverse.